Intero participated in the AZ Hackathon, where we developed the first prototype for our smartphone rowing app. After physical therapists saw the app’s potential, we brought the idea to The University of Arizona’s Startup Weekend. We realized that our app could not truly help athletes without an athletic headset, so we got right to work developing our headset. We joined the Innovate UA accelerator, where we further developed our ideas. We were finalists in the accelerator. The next stop was Mexico City and Santiago, where we worked directly with professional rowers to develop our app and headset. This led us to Startup Tucson’s Thryve Incubator, where we spent two months developing our business model. At the same time, we participated in the Perkins Coie Innovative Minds Challenge. We were a finalist in this challenge. We were then accepted into the National Science Foundation’s I-Corps program, where we were awarded a grant which allowed us to do costumer discovery in Europe. Intero relocated to Mexico City, where we have been working with a passionate, talented team to bring our ideas to life.